Chester chairman explains status of Deva Stadium naming rights issue
The Blues have been without a stadium sponsor since the end of Leap76 deal
Chester chairman Nick Phillipson says that there are “promising” signs that the search for a new stadium sponsor may soon be at an end.
The Blues’ Deva Stadium home has been without a title sponsor since the deal with training and coaching consultancy business Leap76’s one-year deal in 2023/24. Prior to that it had been three years without a naming rights partner, with former sponsorship deals seeing it called the 1885 Arena, Swansway Chester Stadium and Lookers Vauxhall Stadium, among others.
Back in May, Chester had advertised the chance for businesses to become a title sponsor, with the naming rights one of the most valuable pieces of sponsorship inventory that the football club has to offer, something that can be significantly impactful to the club’s playing budget if the right deal is achieved.
